CPM Calculator (Cost Per Mille)
Calculate Cost Per Mille (Cost per 1000 impressions).
👉
👉
What is CPM?
CPM stands for 'Cost Per Mille' (Mille is Latin for thousand). It represents the cost an advertiser pays for every 1,000 views or impressions of an advertisement.
CPM Formula
CPM = (Total Cost / Total Impressions) × 1,000
Frequently Asked Questions
What is a good CPM?
A 'good' CPM depends on the platform. On Facebook, $5-$10 is common. On LinkedIn, it can be $30+. Lower is generally better for brand awareness campaigns.
How do I lower my CPM?
To lower CPM, improve your ad relevance (CTR), broaden your targeting audience, or adjust your bidding strategy.